Vivo V50 5G Launched Under New Branding in Brazil: Same Power, New Name
In the fast-evolving world of smartphones, change is often a sign of progress but sometimes, it's just smart business. That’s exactly what’s happening with Vivo’s latest launch in Brazil. You might know the phone as the Vivo V50 5G, but in Brazil, it’s wearing a new badge: Jovi V50 5G. And before you ask no, it’s not a new sub-brand, and no, the tech hasn’t changed. What we’re looking at here is a strategic rebranding, not a reinvention.
So what’s behind this name switch? And does the Jovi V50 5G live up to the high standards of the global V50 line? Let’s dive into the full story real details, real performance, and real reasons why this phone matters.
Why "Jovi" Instead of "Vivo" in Brazil?
This is one of those interesting branding stories that most people miss but actually say a lot about global business strategy.
In Brazil, the name "Vivo" isn’t just associated with smartphones. It's a trademark already owned by Telefônica Brazil, the country's biggest telecom company. To avoid legal hurdles or confusion, Vivo (the phone maker, owned by BBK Electronics) couldn’t use its regular name in the Brazilian market. So, they came up with something smart: rebrand their phones under the name Jovi.
Now, this might sound like a new sub-brand something like Realme or iQOO but it’s not. Jovi is simply a name change for that market only. Nothing else changes. The hardware, software, build quality, and feature set remain the same. So if you're in Brazil, the Jovi V50 5G is exactly the same phone as the Vivo V50 5G you’d find in India, Europe, or other global markets.
Jovi V50 5G: Premium Build, Flagship-Grade Features
Let’s talk real-world specs. The Jovi V50 5G, despite the branding twist, doesn’t compromise on power or performance.
1. Display: Large, Bright, and Curved
Size: 6.77 inches
Type: AMOLED (Curved-edge)
Resolution: 1.5K
Refresh Rate: 120Hz
Peak Brightness: A massive 4500 nits
This display is not only vivid and bright, but also curved and immersive. It’s designed for media lovers and gamers alike. Whether you're binging on Netflix or taking calls under direct sunlight, this screen holds up exceptionally well.
Oh, and yes it includes an in-display fingerprint sensor, giving the phone a premium edge and sleek usability.
2. Build Quality: Designed to Last
The phone is IP68 and IP69 rated, which means it’s dustproof and waterproof—not just for a splash or a drizzle, but even against real outdoor usage. For people who live an active lifestyle or simply want a phone that doesn’t die the moment it meets water or dirt, the Jovi V50 5G is a solid choice.
3. Performance: Snapdragon 7 Gen 3 Does the Heavy Lifting
At the heart of the Jovi V50 is the Snapdragon 7 Gen 3 chipset. This is not Qualcomm's top-tier chip, but it punches far above its weight class. Whether you’re gaming, multitasking, or just switching between apps all day long, it performs without stutter or slowdown.
RAM: 12GB LPDDR4xStorage: 512GB UFS 2.2
That’s more than enough for even heavy users gamers, photographers, and content creators will all appreciate the lag-free performance and ample storage.
4. Battery: Big and Fast
Capacity: 6000mAh
Charging: 90W Fast Charging
This battery is a beast. You’ll easily get through an entire day and possibly two on a single charge. And when it’s time to juice up, the 90W fast charger gets you going quickly. You won’t be chained to a wall outlet for long.
Camera Setup: Triple-Lens Power and 50MP Selfie
Photography is a big part of the Jovi V50’s story. This isn’t just another mid-range phone with average lenses.
Rear Cameras
Main Sensor: 50MP (with OIS)Ultra-Wide: 50MPFlash: Aura LED flash
That’s a powerful setup, especially with optical image stabilization (OIS), which helps reduce blur in photos and shake in videos. You’re looking at flagship-level photography here.
Front Camera
Selfie Shooter: 50MP
Yep, you read that right. The front camera is 50MP, too. It’s designed not just for selfies, but for high-quality video calls and vlogging. The clarity is sharp, the colors natural, and the detail surprisingly high for a front-facing lens.
Software: Android 15 + FunTouch OS 15
Out of the box, the Jovi V50 runs on Android 15, layered with Vivo’s own FunTouch OS 15. This UI has matured a lot in recent years. It’s no longer just about flashy features it’s smoother, cleaner, and far more user-friendly.
Expect smart gestures, efficient multitasking, and minimal bloatware. It’s custom, but not cluttered.
Jovi V50 Lite 5G: The Affordable Sibling With Punch
If the Jovi V50 5G is a powerhouse, then the Jovi V50 Lite 5G is its budget-conscious sibling that doesn’t feel like a compromise.
Let’s be clear this phone still delivers more than you'd expect at a lower price point.
Display: Same Size, Lower Brightness
Size: 6.77-inch AMOLED
Resolution: 1.5K
Refresh Rate: 120Hz
Peak Brightness: 1800 nits
The display is almost identical to the regular model, though brightness is slightly toned down. But 1800 nits is still more than enough for day-to-day outdoor use.
Processor and Performance
Instead of Snapdragon, the Lite version uses the MediaTek Dimensity 6300 chipset. It’s a mid-range processor, but one that performs surprisingly well for typical smartphone tasks.
RAM: 8GB LPDDR4x
Storage: 256GB UFS 2.0
That’s enough memory and storage for most users be it students, working professionals, or casual gamers.
Battery: Bigger Than Expected
Here’s where the Jovi V50 Lite really shines
Battery: 6500mAh
Charging: 90W Fast Charging
That’s right—the Lite version actually has a bigger battery than the main V50 model. If battery life is your top priority, this is the device to look at.
Camera System
Front Camera: 32MP
Rear Cameras: 50MP Sony IMX882 main + 8MP ultra-wide
The 32MP selfie shooter is great for video calls, Zoom meetings, or Instagram stories. And the Sony sensor on the main camera ensures sharp, detailed photography, even in less-than-ideal lighting.
Strategic Play: Vivo’s Experiment in Brazil
The Jovi V50 and V50 Lite are more than just phones they’re part of a bigger experiment. Vivo is testing how rebranding might help them break into new, complex markets without stepping into legal trouble.
If this works and early signs suggest it might we could see the “Jovi” name pop up in more countries where trademark issues exist. It’s a smart move: keep the tech, change the tag.
💰 Pricing: What Can We Expect?
As of now, Vivo hasn’t revealed the official pricing for either the Jovi V50 5G or the Lite model in Brazil. However, considering their specs, these phones will likely land in the premium mid-range category.
Expected Pricing (based on market trend)
Jovi V50 5G: Around ₹35,000 – ₹40,000 (or equivalent in Brazil)
Jovi V50 Lite 5G: ₹22,000 – ₹27,000
Of course, local taxes, import duties, and promotional offers can change things. But the aim is clear: deliver flagship features at non-flagship prices.
Final Thoughts: More Than Just a Name Change
What Vivo or should we say Jovi has done here is clever. They’ve navigated a tricky legal landscape, entered a new market, and kept their hardware uncompromised.
The Jovi V50 5G is a premium, performance-packed phone that holds up against competitors in the same price range. And the Jovi V50 Lite 5G makes no apologies for being more affordable in fact, its massive battery and solid camera setup make it stand out in its own right.
If you're in Brazil and wondering whether Jovi is worth your money, the answer is simple: You're still getting Vivo just with a different label.
📍 Disclaimer
This article is independently written and published by Rooh-e-Seemanchal.in based on real-world analysis, publicly available information, and internal research. Pricing may vary based on region and availability.
